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What Does Workflow Automation Cost? Costs, Savings and ROI for SMBs

Discover what workflow automation costs (€50 to €5,000/month), what savings are achievable, and how to calculate the ROI for your business.

What Does Workflow Automation Cost? Costs, Savings and ROI for SMBs

Costs range from €50 to €5,000/month. The question isn't what it costs — it's what it delivers.

Cost breakdown

1. Software

n8n, Make or Zapier licenses.

2. Implementation

One-time analysis, design and build.

3. Training

Team onboarding.

4. Maintenance

Monthly updates.

Costs by level

LevelMonthlySetupWhat you get
Basic€50-500€500-2,500Email, forms
Mid€500-2,000€2,500-7,500CRM, invoicing
Advanced€2,000-5,000€7,500-20,000AI agents, multi-system

ROI example: accounting firm (8 employees)

€1,200/month cost → €4,920 savings → 310% ROI

Payback by industry

IndustryInvestmentPayback
Call centers€2-4k/mo1-3 months
Agencies€0.8-2k/mo2-4 months
Accountants€1-2.5k/mo2-5 months
Coaching€200-800/mo1-3 months
Dentists€300-1k/mo2-4 months

Conclusion

The real question: what does it cost not to automate?

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